Culinary Concepts Hospitality Group licenses and operates acclaimed restaurant brands around the globe. When bringing Jean-Georges Vongerichten’s J&G Grill to the newly developed St. Regis Bal Harbour Resort, they sought out SARANKCO to update their brand.

Asked to create an evolved logo that reflected the heritage of the J&G brand while giving it a modern update, we got to work. Known as a decadent steakhouse across the country, this location would focus on lighter fare including new signature seafood plates. With that in mind, SARANKCO created a new logo, visual identity, and brand guidelines that succeeded in giving J&G a refreshed look reflective of its ultra-premium offering at this oceanfront resort.