As Fatty Crab, the Malaysian-inspired restaurant, spread from the West Village and Upper West Side of Manhattan to St. John’s and even Hong Kong, SARANKCO was there every step of the way.

Providing branding, communication, merchandising, and marketing support throughout the international expansion, SARANKCO has ensured that the Fatty Crab identity remains consistent and appealing to customers around the world. Over the years, SARANKCO has created new menus, signage, and advertising — plus one-of-a-kind swag, from T-shirts to beer koozies.